Gameboy
The Game Boy is Nintendo's legendary 8-bit handheld game console that defined an entire generation of portable gaming. Launched in Japan in 1989 and in Europe in 1990 , it quickly became a cultural icon and a massive commercial success, with over 118 million units sold (including the Game Boy Color).
Success Factors and Design
The design philosophy behind the Game Boy, led by Gunpei Yokoi (also known for the Game & Watch and the NES' D-Pad), was to use "lateral thinking with withered technology" – leveraging affordable, proven technology to keep the price down.
Technology and Benefits
Screen: It had a small, black-and-white (four shades of green to black) reflective LCD screen with a resolution of 160 × 144 pixels. Although its competitors (such as the Sega Game Gear and Atari Lynx) had color screens and better graphics, the Game Boy gave them stiff competition.
Battery life: This was the Game Boy's biggest advantage. It used four AA batteries, which could provide an incredible 35 hours of playtime. In comparison, its competitors drained their batteries in just a few hours. This made the Game Boy the ultimate travel companion.
Inclusion of Tetris: In the United States and Europe, the Game Boy was launched alongside the puzzle game Tetris . This strategic choice made the console immediately appealing to a broad audience, not just traditional "gamers."
Norsk
Svenska
Deutsch
Français
Polskie
Español